WELCOME TO THE GOLDEN SOCIALS CLUB
We are a small boutique creative agency managing organic social media and meta ads for wedding venues: creating content that makes couples fall in love with your space, and campaigns that turn interest into booked tours.
the golden socials club by brooke
the golden socials club by brooke
WHAT WE DO
Every package is built for wedding venues. We work with a small number of clients and only one venue per market, so you’ll never share a strategy with the venue down the road. Our goal is to scale your business, not your competitors.
SOCIAL MEDIA AUDIT + STRATEGY
FULL SERVICE SOCIAL MEDIA MANAGEMENT
ORGANIC SOCIAL MEDIA + META ADS
FULL SCALE: SOCIAL MEDIA , ADS & LEAD MANAGEMENT
FROM THE FIRST SCROLL TO THE SIGNED CONTRACT, WE HELP VENUES TURN COUPLES WHO FIND THEM ONLINE INTO BOOKED WEDDINGS.
WHY WORK WITH US
The Golden Socials Club was founded by Brooke Panfili, a social media strategist who has been growing brands online since 2021. What began as freelance work quickly grew into an agency, scaling brands across the fitness, wellness and wedding industries.
In 2025, weddings found us twice. Our agency partnered with its first wedding venue, and the same year, Brooke got engaged. Suddenly she was the one scrolling venue feeds at midnight, saving Reels and choosing which venues to tour. Seeing the industry from both sides, we realized couples fall in love with a venue online long before they walk through the door. Yet most venues weren’t marketing for that moment, with no strategy in place, Instagram with no ads behind it, or big agencies running ads without understanding how couples actually choose a venue.
Today, our team builds the social media foundations behind a wedding venue’s marketing, with organic content, Meta ads and lead management working together as one strategy.
WE’VE BEEN THE COUPLE CHOOSING A VENUE. NOW WE HELP VENUES GET CHOSEN.
WEDDING VENUE CASE STUDY
How we’ve helped one of our current clients scale their wedding venue with social media marketing.
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Weddings booked grew from 48 in 2024 to 58 in 2025 (+21%)
6 weddings booked for 2027 tracked directly from organic Instagram and Facebook
5 qualified tours from Meta ads in the first two weeks of launch
Tours from paid ads went from 1 per month to 5 in the first two weeks
50% of all venue tours now come from organic social + meta ads
Monthly views across platforms grew from 80K to 1.3 million
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In one year, we grew the venue’s audience on every platform by posting consistently and building content around their real weddings, setting and experience.
Instagram: 6,200 to 10,000 followers (+61%)
Facebook: 5,000 to 7,200 followers (+44%)
TikTok: 200 to 1,400 followers (7x growth)
Average monthly views: 80K to 1.3 million
Those followers became bookings: 6 couples have booked their 2027 weddings straight from Instagram and Facebook since our agency started working
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Before we took over, the venue’s Meta and Google ads were run by another agency. Those campaigns asked couples to download a brochure, and they brought in low-quality leads and an average of just one tour per month.
We rebuilt the ad strategy from the ground up. We created new campaigns from the venue’s own content, aimed them at engaged couples in their region, and built new landing pages with a stronger offer: booking a virtual tour instead of downloading a brochure.
Within the first two weeks, the new campaigns generated 5 qualified tours, more than the previous ads produced in five months. Since launch, Meta ads have driven 50% of all tours booked at the venue, more than word of mouth, Google and every other source.
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Before growing the audience, we redesigned the look of each platform so the venue’s Instagram, Facebook and TikTok feel as polished as the venue itself. Every feed now reflects their brand, so couples who find them online see the same experience they’ll get in person. This also allowed the paid ads and organic to work together.
CLIENT REVIEWS
“Brooke grew my Pilates studio to the point of waitlists! For a small business like my own, that was a true milestone. Her work is thorough and gorgeous. She understands marketing, social media, and the culture my brand strives to convey in a way that feels profound to someone like me who appreciates being hands off but still in such capable hands. I am so glad I hired her, and so grateful for the returns I still see from her work.”
— Jules Bird Owner of Better Day Pilates Studio (@betterdaypilates)“I have owned my business for 11 years, and professional social media was something I’ve always wanted but struggled with finding the time and consistent creative direction for. Working with Brooke has completely changed the direction of my social media and it looks so much more professional and in line with who I am as a business owner and person. She’s been able to tap into the unique things that are me and my brand, and brought them to life on my page. Brooke is easy to work with and great at giving gentle nudges that its time to send over more content without it feeling stressful. She’s reliable and open about when posts will be worked on and always gets them done when she says she will. I couldn’t think of someone easier and more professional to work with.”
— Amy Argento Owner of Molly June Salon (@amyargentohair)“Working with Brooke was such a great investment. It was my first time working with a content editor and planner, and she made the entire process so much easier. She helped organize my creative ideas, collaborated with me to plan content, and executed everything seamlessly. She was always quick to get edits back, responsive to feedback, and made the whole experience smooth from start to finish. I highly recommend working with her!”
— Jamie Hines Fitness influencer & Coach (@jamie.hines)